Stone’s alcoholic ginger beer, Ginger Joe, is launching a pound;2m multimedia campaign.
It includes national print and online advertising, along with digital marketing via Facebook, Twitter, YouTube and a new Facebook app. The programme aims to drive awareness, trial and purchase by engaging its target audience of 22-30 year old consumers. Neil Anderson, marketing controller at brand owner Accolade Wines, said this new campaign focusing on the ‘tache imagery of the drink will drive sales and trial with the target audience.
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