Inbev UK has introduced a new pack design for Stella as part of a worldwide harmonisation initiative to create a consistent pack design internationally.
“Stella Artois is an iconic brand and leads the way in terms of brand design,” said Stuart MacFarlane, managing director, take home at InBev UK. “We are taking the secondary packaging to another level with a design that will transform the retail impact of the brand.
“The packaging will improve standout on-shelf and allow shoppers to readily identify their brand of choice. It will also underline the brand’s continental brewing heritage and communicate the premium product quality to shoppers.”
MacFarlane added: “Research shows that shoppers want brands that stand out and packaging that communicates the pack size and format. This new pack delivers on both counts.”
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