This October, Diageo Great Britain is updating the bottle and label design for Bushmills Original Irish Whiskey.
It said the new design focuses on the brand’s heritage and will help to further increase on-shelf impact and brand recognition among consumers.
The new bottle gives prominence to ‘1608’ – the year the Bushmills area received its original licence to distil – which is embossed on the bottle design, and the new label includes enhanced font and colour to improve stand-out on shelves.
Ali Wilkes, Bushmills marketing manager at Diageo GB, said: “Following on from the successful 400th anniversary, Bushmills now has its largest share of the Irish whiskey market and is in strong growth. The new bottle design for Bushmills Original draws on the brand’s deep heritage and will drive the brand message that every bottle of Bushmills is Irish at its best.”
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