Thatchers Cider is launching two new ciders for 2015 – Thatchers Red and Thatchers Somerset Haze.
Both Thatchers Red and Thatchers Somerset Haze, made at Myrtle Farm, are crafted to appeal to a new generation of cider lovers, according to the company.
Thatchers Red is a red apple cider, designed to appeal to the 18 – 24-year-old consumers. It has an abv of 4% and will be sold in a range of formats – 500ml and 330ml glass bottles and keg. Cans are planned for the future.
Thatchers Somerset Haze is premium-crafted cloudy cider, aimed at 18 – 34-year-old consumers, with an abv of 4.5% and made using Discovery, Falstaff, Gala and Jonagold apples. It will be available in a range of serve formats including 500ml bottles, 440ml can, and draught.
Both variants are now rolling out across the on and off trade now and will be supported throughout 2015 with a programme of branded PoS and merchandise including clothing, sampling and events.