Nectar’s, a pear cider with a ‘value for money’ price point, has been launched by the Yorkshire-based importer, agent, producer, bottler and distributor of wines and alcoholic beverages, CWF.
Nectar’s is a 5% ABV product in a 500ml bottle intended to be served over ice and aimed at the 25-35 years age group.
Vicky Lee, marketing manager of CWF, said: “With its lighter taste and ‘over ice’ concepts the cider category has broadened its appeal to include a growing number of female drinkers and those who will perhaps drink cider with a meal as an alternative to wine.
“At the same time, our research shows that pear ciders continue to appeal to the student population, who are looking for a good quality pear cider that their tight budgets can stretch to.
“Nectar’s trades perfectly on this popularity, and provides those in the on and off trade with a real opportunity to achieve sales uplift and maximise profit potential.”
Contact: 01484 557111