Cellar Trends will be launching a second nationwide campaign of promotions this autumn for its new range of Luxardo sambuca, sambuca flavours and Luxardo Cream Sambuca Liqueur, following its summer launch.
For cash and carry, wholesale and independent retailers, support from Cellar Trends will include sampling to outlet customers to introduce the new flavours and explain the variety of sambuca serving suggestions. There will also be POS kits including posters and display materials.
Catherine Rigby, marketing manager for Luxardo at Cellar Trends, said: “The new Luxardo flavours were created specifically from demand we researched in the UK market, so we are excited by the number of new trade customers stocking the range and others who recognise there is consumer demand for at least a couple of the adventurous new Luxardo Sambuca styles. The flavours are created for perfect layering. Depth of flavour makes them ideal as the main ingredient in easy long cocktails and pitchers, and the vibrant colour carries through.”
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