Morgenrot Group has secured an exclusivity agreement with Heineken to distribute, develop and grow Cruzcampo in the UK, after growing the brand’s off-trade sales by 16% in 2010.
Cruzcampo is the biggest volume brand in its Spanish homeland, and Morgenrot and Heineken will now be using this summer as a launch pad to drive sales of the one litre bottle.
Graham Archibald, Morgenrot’s senior national account manager commented: “The interest for Cruzcampo has been phenomenal in the past 12 months and we are excited to be working closely with Heineken as we look to drive awareness, listings and sales in order to make it the principal Spanish lager in the UK.
The larger bottle format is something we believe will fill a real gap in the retail sector and is part of our summer campaign to get people to approach beer as they approach wine, by sharing it.”
Cruzcampo has an ABV of 4.8% and is available in 330ml and one litre bottles.
Contact: 0845 070 4310