Merrydown is supporting cash and carries this summer with the introduction of promotional price-marked bottles and specially printed posters and pallet wraps.
Cases of 6x1litre bottles of Vintage Dry and Medium cider will be packed in bespoke printed shrinkwraps, while display posters will give at-a-glance buying and selling prices and margin percentages.
Chris Carr, managing director of Merrydown, said: “We are trying to make things as easy as possible for our independent customers. As well as the price-marked case wraps we are also printing our shrink wrapping for instant identification of this promotion.
Merrydown is allocating 50,000 cases of Vintage to the pound;1.89 price-marked promotion
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