Martini vermouth is returning to TV screens in the run up to Christmas with its Wishes ad. On air from the beginning of December, Wishes stars George Clooney and British actress Lisa Snowdon. The £2m nationwide campaign will break during ITV’s drama Doc Martin.
In addition to the full-length 30 second ad, a 10-second cut-down will be aired to increase impact in the run up to Christmas Day. In total, there will be 450 transmissions and the ad is expected to be seen at least five times by Martini’s core 35-50-year-old female audience.
Caroline Herbert, marketing manager for Martini vermouth, said: “Martini sells approximately one third of its annual sales in the run up to Christmas so it’s vital for us to have a strong national presence.”
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