Magners launches pear variant

Magners is launching a new Pear variant into the UK market. Magners Pear is available in 568ml pint bottle, 330ml long neck bottle and also cans.

Managing director John Holberry commented: “We know lifestyles and tastes continue to change and our competitors have responded more quickly than we have, but our customers are ready for a new fruit-based drinks alternative from a credible, quality brand and Magners Pear will match that need.

“Pear is a natural and exciting step for Magners and it shows we are prepared to respond to consumers and drive market growth in this difficult market climate.”

The launch will be supported by a multi-million pound marketing campaign, which will include TV, outdoor, radio, press and on-line communication, in addition to a sampling campaign and a dedicated PR programme.

Contact: 01223 393700

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