Global Brands is hoping to encourage consumers to rediscover Corky’s liqueurs by unveiling new bottle designs, new flavours and a ‘curious’ new identity.
The overhaul comes almost 10 years after the brand was launched, and includes a revamp of the Corky’s branding, a new taste, and the introduction of limited edition flavours.
Fiery Ginger, Lemon Meringue and Chocolate Jaffa are the first in a series of special edition variants, with Chocolate Jaffa and Lemon Meringue exclusive to the off trade and available through Booker.
Kate Hodson, Corky’s brand manager at Global Brands, said: “The Corky’s re-launch is part of a long-term strategic plan to reinvent the brand and make it valid to today’s consumers and their tastes.
“Corky’s is about rediscovering the anticipation for, and enjoyment of great nights out with friends, and we feel that now, with the stylish branding and limited edition variants, we’re responding to growing consumer demand for intriguing new flavours and out-of-the-ordinary drinking experiences.”
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