Halewood International has re-launched its Lambrini Light variant.
The brand has been reformulated as part of the re-launch to deliver a light clean crisp taste with an ABV of 5.5%.
The packaging has also been given a design makeover with new front and back labels and a new colourful capsule top. The label on the reverse of the packaging contains details of the number of alcoholic units as well as nutritional and calorie content data.
This reformulation means Lambrini Light delivers only 40 calories in a serving of 125ml, offering a lighter low calorie alternative to many light wines.
Halewood’s marketing controller, Richard Clark, said: “This is the latest in a series of new product innovations for the Lambrini brand. We have recognised that a growing number of Lambrini consumers are looking for a lighter alternative to wines and the combination of a lower ABV, coupled with an extremely low calorie delivery when compared to wines, will have a strong appeal with our core female audience.”
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