Kronenbourg revamp

S N UK has unveiled a new look for Kronenbourg 1664 and Kronenbourg Premier Cru as part of an pound;18m marketing investment behind the brand this year.

The brewer has re-designed the packaging so it has a more premium look with the aim of encouraging consumers to consider each lager as an ideal food accompaniment, particularly during informal meal occasions.

The new Kronenbourg 1664 packaging reinforces the ‘Sit. Savour. 1664′ message, which has been brought to the fore of the on-pack design together with visuals of a premium branded glass. Food cues have also been added to the back of Kronenbourg Premier Cru bottle labels to emphasise its flavour, and suggest what foods complement the brand.

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