Bath Rugby Football Club kicked off the new season with a sponsorship at their Recreation Ground in the shape of Kronenbourg 1664.
Coinciding with the Kronenbourg TV campaign, which urges drinkers to ‘Sit. Savour. 1664′, the sponsorship sees the introduction of the Kronenbourg logo on player’s shorts and supporters at the Recreation Ground are invited to ‘sit and savour’ the match action in the newly named Kronenbourg 1664 stand. The members’ and players’ lounge has also been renamed the ‘Premi eacute;re bar’ in honour of the new Kronenbourg 1664 Cold Premiere.
Susan Cassidy, Kronenbourg 1664 brand manager of Scottish Newcastle UK, said: “We’re confident that the new partnership will benefit the club, its supporters and Kronenbourg 1664 this season.”
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