Kopparberg, the Swedish fruit cider, is launching a £5m marketing campaign this summer with investment in events, press, social media, digital and outdoor.
The multi-channel activity will focus on the Kopparberg favourites, Strawberry amp; Lime and Elderflower amp; Lime, before introducing the new Frozen Fruit Cider range. This year’s campaign for Strawberry amp; Lime takes inspiration from trends rooted in tattoos and body art.
From this month until August, Kopparberg will use the creative as part of its largest outdoor campaign to date with over 1,900 sites and approximately 4,000 6-sheets in eight key cities across the UK. High impact sites include London’s Piccadilly Circus, Manchester’s Piccadilly Gardens and Glasgow Central.
Returning for a second year is the Kopparberg Urban Forest. After earning the status as one of last year’s most successful pop-up festivals, the Urban Forest will visit Hackney Wick, East London, for five weeks throughout June and July.
The event provides the opportunity to showcase the full Kopparberg fruit cider range, Swedish brewery beers including the newly launched Fagerhult, and the brand new Kopparberg Frozen Fruit Cider – to be served at the on-site bar to consumers for the first-time. The Kopparberg Urban Forest will be further supported by the brand’s [music streaming service]Spotify partnership .
Further cross-media investments for Kopparberg Urban Forest and Frozen Fruit Cider will be seen across the UK with press, digital, social media, and outdoor.