Kopparberg launches “world’s first” frozen cider

Cider maker Kopparberg is claiming a world first with a new frozen fruit cider packaged in a pouch.

Aiming to tap into the rising trend for frozen beverages, Kopparberg Frozen Fruit Cider is available in Strawberry amp; Lime and Elderflower amp; Lime variants.

On the shelves from May and packaged in a 250ml metallic pouch (RSP £2.99), Kopparberg Frozen Fruit Cider should be frozen for eight hours then simply squeezed into a glass and garnished with either a wedge of lime or a slice of cucumber.

The idea was apparently inspired by an April Fool’s prank shared with the Kopparberg online community.

Jodie Alliss, brand manager at Kopparberg says:  “The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015. Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level. We’ll be supporting the launch with PR and social media from spring into summer.”

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