Johnnie Walker has Indian promotion

Johnnie Walker Black Label has launched a marketing and promotional drive targeting Indian consumers.

The campaign will provide wholesale and retail outlets with new branding and visibility items, supported by an on trade promotion, building on the Johnnie Walker relationship with Formula 1.

James Pennefather, marketing director for premiums and whiskies at Diageo GB, said: “The Indian population in the UK demonstrate great loyalty to the brand, and we want to maintain the relationship with consumers.”

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