To celebrate the Johnnie Walker amp; Ginger Ale serve, Diageo has launched The Boldest Glass, described as “a marriage of the latest innovations in technology and sensory science”. The glass can communicate directly with the drinker, with an overall aim of enhancing the Johnnie amp; Ginger flavours and creating an immersive experience.
Similar to Google Glass, The Boldest Glass works through the use of bone conduction technology. Tiny vibrations are transmitted from the glass, through the lower jaw and directly to the drinker’s inner ear, allowing them to hear bespoke audio engineered to enhance the brain’s perception of the serve.
“This is an industry first marrying music and drinks in an intimate fashion that opens up possibilities for future collaborations and exploring the glass’ potential further,” said Oscar Ocaña, Johnnie Walker brand director says: “We wanted to create a true piece of technology innovation within the bar environment to enhance the drinker’s experience. This could potentially be a revolution within a culture that hasn’t changed in decades.”
The glass was co-developed by sensory scientists Condiment Junkie, who also designed the complementary audio track.
A concealed exciter, which turns the surface of the glass into a speaker, creates the minute vibrations. These vibrations travel through the glass and, when touched to the teeth, transfer from the glass through to the inner ear; at which point the drinker experiences an intense sound sensation bringing the full track to life.
The audio itself is beamed from an AM/FM transmitter through to an amplifier housed in the base of the glass. The receiver is able to play back audio from up to three different AM/FM channels, offering the potential for drinkers to experience their favourite track and different music as their evening progresses.
To find out more and to hear the Boldest Glass audio track, visit www.facebook.com/johnniewalker.