Jim Beam Apple to make TV splash

Jim Beam Apple, the latest flavour variant from the world’s best-selling bourbon, will make its television debut this summer. The Jim Beam Apple advertisement, which airs nationwide until the end of July, features Jim Beam’s global partner Mila Kunis (pictured) and introduces the new product and its refreshing, signature cocktail – the “Jim Beam Apple Splash.”

This is the largest burst of TV advertising brand owner/distributor Maxxium UK has executed this year, reaching over 52% of the UK population. The programme schedule includes TV shows such as Big Bang Theory, 8 out of 10 Cats Does Countdown, Breaking Bad and Iron Man, targeting 25-35 year old males.

The introduction of new flavours to the Jim Beam family has fuelled the growth of the brand in the UK, increasing at 53.5% volume MAT, says Maxxium.

Maxxium UK’s marketing controller for mmported Whiskey, Janice McIntosh says: “Flavours remain an important segment of the category and we are proud to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam. ‘Jim Beam Apple Splash’ is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”

Jim Beam Apple is available in 700ml bottles and has a RRP of £19.70.

View the ad here: https://youtu.be/V1WqubIIDks

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