Jägermeister, the UK’s third best-selling spirit [CGA data MAT to 30.11.2013] and No. 1 best-selling speciality spirit [Millward Brown], is set to launch its first-ever TV advertising campaign in the UK next week.
The multimillion pound TV campaign will break on ITV1 during England’s friendly football match against Denmark on 5 March and will be supported with digital and cinema advertising, showcasing the brand’s ethos, ‘It Runs Deep’, and the Jägermeister perfect serve – an ice cold shot.
Running in 30, 40 and 60 second formats, the TV ad will run for eight weeks across key channel networks, including Sky Sports, Channel 4, Sky 1 amp; 2 and Sky Atlantic while the cinema campaign will screen exclusively during the new Ancient Greek epic movie 300: The Rise of an Empire across all cinema sites and will include premium ‘Silver’ spots.
Jägermeister UK group marketing manager, Nicole Goodwin, said: “This is another first for Jägermeister in the UK as we step up our campaign to connect with our core consumers. The new advert was created in the true character of Jägermeister using real friends and no scripts so that the finished film focuses on those unique bonding moments you only get with your mates.
“The new advert is set to raise awareness amongst core consumers, keeping the brand at the forefront of their minds as they head out for drinks with their friends, or to the shops to stock up for a big night in. The activity demonstrates our commitment to supporting the UK market and our trade partners who will be able to capitalise on sales through the TV campaign and supporting channel executions.”
With an 18.9% year-on-year increase in value sales, Jägermeister continues to build on its success in the UK market – last year 428,000 8.4 litre cases of Jägermeister were sold and the brand is worth £289m in the UK, according to ACN Data.