InBev is supporting Beck’s Vier with a national outdoor and online advertising campaign.
In addition to the advertising there will be a sampling activity campaign using posters, tent cards and beer mats.
The advertising plays on the fact that Vier is German for four. It features 100 objects with 96 the same and four different.
Posters will run in seven city centres including London, Manchester, Nottingham and Leeds. They will also run on the underground and selected rail stations.
Richard Ingram, marketing manager for Beck’s Vier, said: “It’s all about being that bit different, being one step ahead.”
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