Budweiser is launching its first advertising campaign following the combination of the Anheuser-Busch and InBev businesses.
The company says it will be Budweiser’s biggest press and outdoor campaign ever. It will run for nine weeks throughout the UK with out of home forming the core of the campaign in around 2,000 sites.
The activity will be supported with press ads, large scale projections, university targeted activity, domination of two London Underground stations and animated digital formats.
Andreas Hilger, marketing director for InBev UK, said: “It’s going to be hard to escape the noise of Budweiser’s new ad campaign which is designed to really grab people’s attention.
“It is another reason why retailers should stock up with the UK’s biggest selling premium packaged lager so they meet increasing demand from consumers who will be seeing the advertising around 40 times.”
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