inro Soju, the world’s best-selling spirit brand, has agreed a UK distribution partnership with Hi-Spirits.
Jinro Soju, a 25% ABV white spirit produced in South Korea, sells a 63 million cases a year and has been the world’s best-selling spirit for the past six years, according to Drinks International.
Hi-Spirits will distribute the brand to the UK on-trade and off-trade alongside its existing portfolio, which includes Antica Sambuca, Sebor Absinth and Buffalo Trace Bourbon.
Jeremy Hill, chairman of Hi-Spirits, said: “Jinro Soju is a great addition to our portfolio. We’ve demonstrated time and again that we can reposition spirits previously thought to be niche categories into the mainstream of the drinks industry, and we see a huge opportunity for Jinro Soju.
Jinro Soju is available in 70cl bottles in cases of 12.
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