Heineken has launched a major campaign to promote the launch of the Heineken DraughtKeg, a five-litre beer system for consumers.
The experiential campaign will see a Heineken-branded vanette – a continental-style mini-van – tour the UK giving consumers the chance to sample the Heineken DraughtKeg.
During the two month campaign tour, the Heineken vanette will be parking up and offering samples to consumers at locations across the UK including major train stations and shopping centres in London, Bristol, Birmingham and Manchester.
Chris Duffy, customer marketing controller, said: “The Heineken DraughtKeg is the perfect format for parties and barbecues.”
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