Heineken moves Desperados sales

Heineken has announced an agreement with SHS Sales amp; Marketing to take on the marketing, sales and distribution rights to Desperados tequila-flavoured beer. Heineken will assume exclusive responsibility for the Desperados brand in the UK from February 1, where it will be sold in 330ml bottles only.

The change coincides with SHS Sales amp; Marketing’s appointment by Heineken to handle the sales and marketing for Czech lager brand Krusovice in the UK, and as a principal distributor of Sagres, the Portuguese import marketed in the UK by Heineken.

Peter Butler, managing director of SHS Sales amp; Marketing, said: “We are proud of our role in transforming a vibrant fresh brand into a strong market performer and know Desperados can excel further in the Heineken portfolio.”

Contact Heineken: 08457 101010

Contact SHS: 01452 378500

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