Heineken bottles get UEFA makeover

Heineken UK has given three SKUs a makeover in an aim to help retailers drive sales during the next phase of the UEFA Champions League.

Packs of four, six and twenty 330ml bottles have been redesigned to feature the UEFA Champions League logo with an enlarged Heineken bottle.

The packs will also feature the Champions Planet promotion, which offers drinker the chance to win tickets to matches at stadiums across Europe.

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