Heineken is launching the Foster’s Stubby, a new Aussie-style 330ml can that will be available in a six-pack SKU.
Doug Walker, head of UK off-trade customer marketing at Heineken, said: “The launch of the 330ml Stubby can gives retailers a Foster’s pack range that meets different shopper occasions.
“The Foster’s Stubby contains 1.3 units of alcohol per can which meets a growing consumer need for ‘cold lager refreshment from first to last sip’ on mid-week drinking occasions where moderation and care and control have become increasingly important shopper needs.”
The Foster’s Stubby will be available in a ‘6 for pound;5′ price-marked pack in impulse outlets and sold in non price-marked packs in grocery convenience stores.
The Stubby will feature from this month in Brad amp; Dan programme idents for Channel 4’s Original Comedy sponsored by Foster’s.
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