Halewood International has announced the launch of a new flavour for its Lambrini brand to be available in the off trade.
Apple amp; Blackcurrant is the latest addition to the six existing flavour variants of Lambrini, and will be available in a 750ml bottle with an ABV of 5.5%. Halewood said Apple amp; Blackcurrant offers an indulgent-looking deep purple liquid designed to introduce new consumers to the brand and create stand-out on shelf while complementing the other flavours and colours in the range.
The launch of Lambrini Apple amp; Blackcurrant will be targeting 21-35 women, and will be supported by consumer press and PR, social media and sampling.
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