A new product positioning, in-store activity and new product development are planned by Halewood International for the Lamb’s Navy Rum brand.
Halewood took on UK distribution for Lamb’s from Pernod Ricard in April and is planning a pound;500,000 investment in the brand. According to Halewood International’s marketing controller, Richard Clark: “Lamb’s is a brand with immense heritage and a loyal consumer base, neither of which have been fully leveraged in recent times. The level of investment and scale of ambition are both reflective of our plans for the brand and we have set ourselves the goal of claiming the number one spot in the dark rum category inside the next three years.”
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