Guinness teams up with 6 Nations

Diageo Great Britain has strengthened its relationship with rugby with a deal making Guinness the Official Beer Partner of the RBS 6 Nations.

The brand already had sponsorship deals with the English Rugby Union, Scottish Rugby Union, Welsh Rugby Union and Premiership Rugby.

The RBS 6 Nations rugby campaign will be fronted by England flanker and Rugby World Cup winner Lewis Moody, Welsh full-back Lee Byrne and Scottish winger Sean Lamont, who will give fans the inside track on their team via video diaries and feature in point-of-sale branding.

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