Glavya will be showcasing its ‘Make Your Summer Last Longer’ campaign over the next four months to promote the brand as a drink for all seasons.
The campaign has already kicked off with an awareness drive through coupon promotions and advertising in The Guardian and Observer and this is set to continue on a local scale with over 50 regional titles running the promotion. This means that by the end of the campaign the brand will be seen by over three million people and voucher redemptions will have driven footfall into off-trade accounts.
John Bradbury, Whyte Mackay off trade sales director, commented: “We are running some great UK national customer promotions in major media outlets and not only will it generate un-paralleled awareness for the brand, our money-off coupon will drive footfall into stores.”
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