Glass gives drinkers the blues

Coors has brought out an on-pack promotion giving consumers the chance to win a Coors branded pint glass.

The pint glass features the brand’s thermo-chromic panel in the shape of the Rocky Mountain logo which turns blue when the beer inside is at an ice-cold temperature.

The promotion runs until the end of August and consumers can claim a pint glass with four ring pulls from 500ml or 440ml cans or return coupons from ten, six or four bottle packs. Enclosed with the glass is a coupon that gives consumers the chance to win a year’s supply of Coors.

Stuart Renshaw, Coors’ head of marketing, said: “We are confident this promotion will be extremely successful, not least because the new glass is only available in the off trade.”

Contact: 01283 511000 (Coors off trade)

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