CWF claims it is first to market with the latest ready to drink ‘cult flavours of the moment ginger and lemon’, with its VXi Ginga’ Mix.
The VXi vodka mix brand is an alcoholic ready to drink range with a 5% ABV that has been promoted for its flavour options.
CWF marketing manager Vicky Lee said: “Ginger really is the taste of the moment and is creeping in to an increasing number of alcoholic and soft drinks options, demonstrating what a wide ranging consumer appeal this delicious and versatile spicy flavour has. Our research clearly demonstrated that we had developed a refreshing and easy drinking style of vodka pre-mix.
“Ginger is an ‘all seasons’ taste so we expect lots of consumer interest all year round and our brand promotion messages will re-enforce this.”
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