Gaymer Cider Company has announced a new investment programme of over pound;24m intended to drive sales of its cider.
In addition the company has launched three premium products to target new customers and new occasions when people can drink cider.
Gaymer’s Original Cider is pitched for the maturing alcopop generation and more than pound;3m will be invested in its launch campaign and other advertising.
Gaymer’s Orchard Reserve is made from the fruit of a single orchard and is intended to be enjoyed with a meal.
Addlestones is a packaged version of the company’s draught cloudy cider.
Managing director John Mills commented: “A new marketing team has developed the ambitious plans we have announced. I am tremendously excited because we have great potential, the skills, and now the plans to make a permanent and positive difference to our business and the cider industry.”
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