Gadget and games tie-up for Carling

Carling has teamed up with the gadget, games and gifts retailer Firebox.com for an on-pack promotion this autumn.
A range of different Carling packs, for both can and bottle, will contain a £5 voucher redeemable against any purchase at Firebox.com.

As well as the voucher1,000 Sensible Soccer 2 Plug Play consoles and 2,000 limited edition Sensible Soccer T-shirts can be won.

Des Johnson, Coors Brewers’ brand director for Carling, said: “Firebox.com reflects our brand messages with its spot-on mix of brilliant gadgets and great gifts.

“According to Carling research a high proportion of male lager drinkers spend considerable amounts of money on gadgets.”
The offer will be promoted in a number of ways including Carling point of sale materials for both stores and wholesale depots.

Contact: 01283 571000

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