Carling has teamed up with the gadget, games and gifts retailer Firebox.com for an on-pack promotion this autumn.
A range of different Carling packs, for both can and bottle, will contain a £5 voucher redeemable against any purchase at Firebox.com.
As well as the voucher1,000 Sensible Soccer 2 Plug Play consoles and 2,000 limited edition Sensible Soccer T-shirts can be won.
Des Johnson, Coors Brewers’ brand director for Carling, said: “Firebox.com reflects our brand messages with its spot-on mix of brilliant gadgets and great gifts.
“According to Carling research a high proportion of male lager drinkers spend considerable amounts of money on gadgets.”
The offer will be promoted in a number of ways including Carling point of sale materials for both stores and wholesale depots.
Contact: 01283 571000