Frosty Jack’s Cider has launched its biggest ever on-pack promotion.
The £1.4m ‘Big Nights In’ activity gives consumers the opportunity to win the ultimate big night in, with the winners receiving an all expenses paid Frosty Jack’s Party with dance arena, including their own DJs, and a games arena.
The promotion also offers consumers the chance to win LCD TVs, DJ decks, Wiis and takeaways to use at their own parties. The on-pack promotion will be supported by a you don’t know Jack ‘Big Night In zone’ micro site in which consumers collect points to get hold of branded merchandise for their big night in.
Glenn Asquith, sales and marketing director, said: “The promotion isn’t just about trial it’s about giving something back to loyal followers of the brand. The on-pack is perfect for Frosty Jack’s as it sits well with the drinking occasion and the lifestyle of the consumers.”
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