Freixenet taps into stay at home trend

Freixenet has launched a summer on-pack promotion to tap into the UK trend for stay at home holidays. Neck-rings will appear on bottles of Freixenet Cordon Negro Brut, Cordon Negro Medium Dry and Cordon Rosado offering rewards up to a value of pound;48.

To claim the rewards consumers log-on to a website, and enter the code on the bottles. The rewards include: a voucher for a free bottle of Freixenet Cava, 35 free music tracks to be chosen from a selection of five million or a specially compiled Freixenet Mix playlist from eMUSIC; a 30-day free trial with lovefilm.com; 20 free prints and a 15 x 10cm collage poster from Snapfish and a free make-over and lip gloss from Virgin Vie.

Natalia Celemin, Freixenet brand manager said: “Freixenet Great Nights In provides the off-trade with a unique value-added promotion.”

Contact: 01344 758500

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