Freixenet sets up a task force to redesign livery of Cordon Negro

Freixenet has re-launched its Cordon Negro cava, with newly designed livery. In addition, Freixenet Rosado has been renamed Cordon Rosado and, along with Carta Nevada, also has a new look livery.

“The new look was developed by an international task force, who adjusted the colours and the feel of the bottles and reworked the art nouveau logo and the front label.

Freixenet managing director Graham Fortune, commented: “It has given the brand real clarity and has hit its objectives to amplify, clarify and update the packaging. As a company we are thrilled with the new look and believe it will assist us in our global aims, as we continue to be the world’s leading sparkling wine.”

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