Free seeds promotion on Harveys designed to help grow sherry sales

In collaboration with a leading gardening supplier, Thomson amp; Morgan, Maxxium is running a promotion across 350,000 bottles of Harveys Bristol Cream. This gives consumers a packet of Blue Cornflower or Californian Poppy Sun Shade seeds to kick-start the new gardening year in the spring.

The neck-hanger also promotes Harveys signature serve Harveys over ice with a slice of orange.

Maxxium senior brand manager Jane Wilson said: “This promotion is the last and biggest of three on-pack promotions this year, all designed to reignite interest at the sherry fixture. This Christmas seed promotion will resonate with our target audience and build on the success of our nationwide sampling campaign.”

Contact: 01786 430500

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