Scottish amp; Newcastle UK is launching ‘Game on’, which it claims will be the biggest and widest-reaching promotion ever for Foster’s
The on-pack competition will be available on 133 million promotional cans of Foster’s distributed across all channels nationwide from May.
It will be supported by press, radio and online advertising with press and broadcast partners such as ‘Nuts’ and ‘Zoo’ magazines and Galaxy and Kiss FM. Tailor made point-of-sale material will also be rolled out across all channels.
The Game On instant win platform is intended to link the growing number of home drinking occasions for Foster’s with the increase in popularity of ‘gaming’ activities such as poker and console play. The promotion will give away £1m worth of prizes with a chance to win the ‘Ultimate Lad’s Night In’.
It offers 50 consumers and their friends a night of ‘gaming heaven’ in a luxury penthouse, fitted with state-of-the-art home entertainment equipment including consoles, table football and a pool table, topped up with chilled Foster’s, food and a DJ. There’s also the chance to win one of thousands of console or games pack prizes each worth £200.
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