Scottish Newcastle UK has launched Foster’s Twist, a beer with a hint of citrus.
Foster Twist is brewed with citrus hops to create a 4.5% ABV lager with a subtle citrus aftertaste. It is designed to appeal to 22-28-year-old men and women. The drink will be backed by a pound;6m launch package including TV support, a focused consumer trial campaign and tailored retailer support.
The glass bottle and packaging are designed to provide shelf standout.
Fosters Twist is available in a four-pack SKU with an RRP of pound;3.49.
Contact: 01315 281000