South African wine brand FirstCape will be the official wine sponsor of the British and Irish Lions, who tour South Africa from next May.
The brand has achieved growth of 51% in the off trade overall and increased sales by 109% in impulse, helped by recent listings secured in Booker, Nisa and Bestway/Batleys.
Former British Lions rugby star Tim Stimpson joined Marcus Freer (left) and Peter Butler (right) of SHS Sales Marketing, the brand’s sales team in the impulse and convenience channel, to toast the success of the brand.
Managing director Peter Butler said: “The FirstCape portfolio has really soared in the off trade and as the countdown to the Lions tour gathers momentum, we expect further interest from trade and consumers to follow.”
Contact: 01242 588000