First Drinks Brands is supporting Disaronno with a national pound;2m Christmas TV advertising campaign.
The brand will be rolling out the ‘Pass the Pleasure Around’ campaign targeted at 18-34 year old women nationally, and the TV campaign will be supplemented with on-line advertising and PR investment across key women’s titles and websites.
“Disaronno continues to experience exceptional growth across both the on and off trade – well above market rates,” said Mark Collins, brand manager for Disaronno at First Drinks Brands.
“It is growing in excess of 26% across both the on and off trade which is well in excess of the non-cream liqueur market.
“Disaronno is the third biggest non-cream liqueur in the UK by volume and value.”
There will be price activity on Disaronno throughout November and December.
Contact: 02380 312000