FGL Wine Estates reveals new diamond bottle for Rosemount

FGL Wine Estates is unveiling a major re-positioning and marketing program for Rosemount which will be available from next month.

Based on Rosemount’s diamond shaped label FGL has created a bottle which features a diamond base that tapers upwards to a traditional round shouldered bottle. The new bottle is designed to stand out on the shelf and invite wine buyers to look, touch and try.

Rosemount has been re-designed to give the five tiers a uniform, family look. The range includes Flagship, Show Reserve, Diamond Label and Diamond Cellars. Rosemount Road will be exclusive to the on-trade, delivered directly and through limited on-trade wholesalers.

Rosemount global brand director Simon Marton said: “Our clear aim was to revitalise the brand as a stylish wine alternative – not just in Australia, but globally. We refocused on quality and the original ideals of innovation and vibrancy, which underpinned the brand when it was created over 30 years ago.”

Contact: 020 8843 8411

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