FGL Wine Estates is unveiling a major re-positioning and marketing program for Rosemount which will be available from next month.
Based on Rosemount’s diamond shaped label FGL has created a bottle which features a diamond base that tapers upwards to a traditional round shouldered bottle. The new bottle is designed to stand out on the shelf and invite wine buyers to look, touch and try.
Rosemount has been re-designed to give the five tiers a uniform, family look. The range includes Flagship, Show Reserve, Diamond Label and Diamond Cellars. Rosemount Road will be exclusive to the on-trade, delivered directly and through limited on-trade wholesalers.
Rosemount global brand director Simon Marton said: “Our clear aim was to revitalise the brand as a stylish wine alternative – not just in Australia, but globally. We refocused on quality and the original ideals of innovation and vibrancy, which underpinned the brand when it was created over 30 years ago.”
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