Exclusive gift pack aimed to deliver more Comfort for independents

Bacardi Brown-Forman has exclusive Southern Comfort gift packs for independent retailers.

The gift packs are available from selected cash and carries nationwide and a number of outlets will benefit from bespoke display units. The gift packs are designed to be bright and impactful to stand out on shelf.

Bacardi Brown-Forman is spending £2.5m on sampling, outdoor and press advertising and TV advertising.

Jamie Butler, brand manager of Southern Comfort, said: “We are really excited about our Christmas campaign this year and anticipate that it will have a great impact on consumers and sales and profit opportunities for the off trade. The unique content and bold sound and vision of the new advertising combined with the other elements of the Christmas campaign will appeal to adult audiences.”

Contact: 01962 762100

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