Bacardi-Martini Ltd has launched its premium vodka brand Eristoff into the UK after its success in Europe.
The company says Eristoff is now the market leading vodka brand across France, Austria, and Portugal and sells more than 1.5 million cases annually across Europe.
Eristoff vodka is available in two varieties – Eristoff Original premium vodka and Eristoff Black, a wild berry flavoured black vodka spirit that resists mixing when poured with the result that it creates distinctive naturally-layered drinks when added to mixers.
Mark Holdsworth, marketing controller, said: “The international popularity of Eristoff goes from strength to strength and its reputation has been boosted by The International Wine and Spirit Record’s inclusion of Eristoff in its recently released Elite Brands List – only 21 brands make this grade and they have to achieve consistently steady growth outside their main market and in more than one region.
“We will be supporting our launch of Eristoff in the UK with a £1.5m marketing campaign and an increased presence in our established markets.”
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