Easy drinking

Diageo is involved in two major launches. This month it is introducing Classic Mix and next month it will unveil Quinn’s.

Classic Mix is a range of spirit-based drinks, pre-mixed for easy enjoyment at home. The range includes: Gordon’s gin and Schweppes tonic; Smirnoff vodka, lime and Schweppes soda; and Morgan’s Spiced rum drink and cola. It comes in a 70cl bottle, has an ABV of 8%, and RRP is pound;4.99.

Quinn’s is a fruit drink where everything, including the alcohol, is made from 100% fruit.

Stephen White, innovation marketing manager for Diageo, commented: “Quinn’s is a category-breaking innovation and the fruit ferment concept will revolutionise the 5pm to 8pm drinks occasion.”

Quinn’s has an ABV of 4% and comes in three flavours, mango and passion fruit, raspberry and blueberry and orange and tropical fruits.

It will be available in a 250ml bottle with an RRP of pound;1.50 and a four-pack at an RRP of pound;5.79.

Contact: 08457 515101

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