E amp;J Gallo Winery has announced that a Moscato varietal will be added to the Gallo Family Vineyards portfolio of wines.
The Moscato is a sweet white wine, with an ABV of 8.5%, aimed at consumers searching for an alternative style of white wine.
Bill Roberts, general manager of E amp;J Gallo EMEA, said sales of the Moscato grape had increased by 73% in the US last year, and he was confident this trend would be replicated in the UK.
He said Gallo would be investing more in launching the new variety than it has on any single launch in the UK, and the campaign would include print, online, and outdoor activity.
Gallo will also be supporting its Gallo Family Vineyards portfolio with the launch of a Gallo Film Club in partnership with Universal Studies in April, which will offer consumers free DVDs.
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