CWF – the Yorkshire-based alcoholic beverages specialist – has revamped its range of Lixx flavoured vodka shots with the addition of a new flavour.
Blackcurrant Lixx joins the Sour Apple, Tangy Cherry and Kola Kube varietals, in the 15% ABV range. CWF said the brand had been revamped following research with off trade establishments and their consumers, which identified a need to update the packaging to broaden the range’s appeal and communicate its versatility as both a single serve shot and a speciality mixer.
Follow-up tests with the core audience of 18-35 year old female and male drinkers have shown that the re-design, including a new logo, has achieved its aims, with approval rates up by over 70%. The blackcurrant flavour was added to the range because of its popularity throughout the consumer test process.
CWF marketing manager Vicky Lee said: “We are currently undertaking extensive promotional activity.”
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