CWF, the Yorkshire-based importer, agent, producer, bottler and distributor of wines and alcoholic beverages, has extended its Silver Bay Point light British wines into a single serve 18.7cl format.
Silver Bay Point is intended to provide lower priced wines, presented in stylish, ‘new world look’ packaging.
CWF marketing manager Vicky Lee said: “Consumers are looking for ways to cut their everyday costs but clearly do still want to be able to enjoy a glass of wine. Silver Bay Point not only provides a competitively priced solution for the off trade sector, but now with the single serve bottles available to the on-trade, licensees can also maximise profit.”
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